Yelp’s Small Business Expert Says This Is What Makes a Mom & Pop Shop Stand Out
The term “mom-and-pop shop” might sound quaint, but their impact is outsized: Small businesses account for 99.9% of all businesses in the United States. They’re often built from deeply rooted passions for their trades, products, social goals, and communities. Customers don’t just know the name of the store; they also know the name of the…