May 2023

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5 Ways to Identify Influencers Worth Your Brand’s Time and Money

Opinions expressed by Entrepreneur contributors are their own. In the current digital marketing landscape, few advertising options are more popular than influencer marketing. After reaching a global market of $16.4 billion in 2022, 90% of brands report that they find influencer marketing to be an effective tactic. Of course, not all influencers are created equal.

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Free On-Demand Webinar: How to Grow With Purpose

How does a business grow successfully without losing its ideal mission, vision and values? In the next episode of our Leadership Lessons series, host Jason Nazar sits down with the CEO of a multinational supermarket chain synonymous with the words healthy, local and organic. As one of the youngest CEOs to ever lead a successful

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Why Smart Cities Are the Path to a Sustainable Future

Opinions expressed by Entrepreneur contributors are their own. Overflowing public trash cans: Gone. Trudging to City Hall for a license: Done. Circling city blocks to find parking: Don’t have to worry about that, either. All of these examples are potential benefits of smart cities — that is, cities that use technology to improve efficiency, growth

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‘If This Technology Goes Wrong, It Can Go Quite Wrong’: OpenAI CEO Sam Altman Speaks to Lawmakers About AI Risks, Says Government Intervention Is ‘Crucial’

Sam Altman, CEO of OpenAI (creator of the prompt-driven chatbot ChatGPT) knows that the acceleration of artificial intelligence and its potential risks is unsettling — to some. Altman spoke to the Senate Judiciary subcommittee on Tuesday in his first appearance before Congress, and said it is “crucial” that lawmakers implement safety standards and regulations for

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Which Software Solution Is Best for Your Business? Here’s How to Decide.

Opinions expressed by Entrepreneur contributors are their own. The global SaaS market is estimated to reach $702.19 billion by 2030. It is undoubtedly a growing market that proves its benefits. Nonetheless, there are companies — and actually, entire industries — that are still reluctant when it comes to adopting a SaaS solution. Bespoke (or custom)

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