February 2023

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Free Up Your Finances By Avoiding the Pitfalls of Excess Inventory

Opinions expressed by Entrepreneur contributors are their own. Most companies have a lot on their plates currently. The rapid shifting of societal and economic elements has brought challenges to getting funds, sustaining cash flow, finding partners and dealing with essentially every other aspect of running a startup. Supply chains usually don’t make it into the […]

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4 Ways to Leverage TikTok for Startup Growth

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still relatively uncrowded. It’s growing exponentially. It’s home

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How to Leverage Trending Sounds to Go Viral With Short-Form Content

Opinions expressed by Entrepreneur contributors are their own. With the rise of short-form content across TikTok, YouTube Shorts and Instagram reels, this is the perfect way to build an audience and any niche in 2023. Over the past six months, I’ve been testing out different ways to apply trends using short videos. I did this

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Data Security: How To Protect Your Most Sensitive Asset

Opinions expressed by Entrepreneur contributors are their own. In this Zettabyte era, data is one of the most valuable assets in the realm of business. With digital transformation making strides and using digital technologies to improve services, products and processes, the amount of data generated through these day-to-day transactions is massive. Designated as big data,

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How Franchisees Can Use Technology to Change Consumer Behavior

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interested in discounts, coupons and incentives.

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5 Things to Do After You Publish Your Book

Opinions expressed by Entrepreneur contributors are their own. It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books have become the business cards of

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