January 2023

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4 Keys to Achieve Business Success in a Time of Crisis

Opinions expressed by Entrepreneur contributors are their own. Those that have heard me speak, know that I am fully invested in creating opportunities for minority business enterprises (MBEs) to grow and scale their businesses. It is why I accepted the role of CEO and president of the National Minority Supplier Development Council (NMSDC). However, perhaps

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12 Things I Learned Working at Uber, Instawork and Intro

Opinions expressed by Entrepreneur contributors are their own. My entrepreneurial journey began when I was 12. I decided to take a shot at greatness with Shovel Squad, a snow removal business in the suburbs of Chicago, IL. I set out to make my mark in the world, and not only did it turn out to

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What Is Earned Media and What Is Its Value?

Opinions expressed by Entrepreneur contributors are their own. The digital transformation of the media landscape has changed how brands connect to consumers. Where audiences were previously limited to a handful of newspapers and broadcast outlets, users can now choose between dozens of traditional and digital publications, social media channels, blogs and vlogs. At the same

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3 Myths About PR That Are Hurting Your Brand’s Success

Opinions expressed by Entrepreneur contributors are their own. If you’re building a brand and trying to get recognized as a thought leader in your industry, chances are, you know what it’s like to feel as though you’re talking to a brick wall. There’s no denying that every brand, new or established, is looking to boost

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These ‘Upscale’ Walmarts Are Offering In-Store Custom Hair Care Services

When you think of Walmart, the words “fancy” and “luxurious” probably don’t necessarily come to mind. But shopping at Walmart in Arkansas has become a one-stop shop for luxury — including offering a customizable hair lab. TikToker @reallifesarah219 first went viral for showcasing a Walmart in Roger, Arkansas, and its out-of-the-ordinary shopping experience — it

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Behind the Reviewers: What Makes a Reviewer Tick?

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Courtesy of Yelp Every business owner wants to know the trick to getting great online reviews. The truth is: There isn’t one. Businesses will almost always

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