How to Identify, Report and Manage Ad Fraud (and Why It’s Important)
Opinions expressed by Entrepreneur contributors are their own. There’s bought traffic, meaning your standard pay-per-click advertising. There’s also bot traffic — that’s ad fraud. Combatting ad fraud, when it comes to e-commerce, is of the utmost importance. Why is that? The total loss of $7.2 billion globally is estimated at a cool $44 billion for…