2022

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ESG: The Next Frontier — A Conversation with George Bandy, Jr.

Opinions expressed by Entrepreneur contributors are their own. In the fast-moving ESG landscape, corporate leaders are constantly bombarded with new and expanded reporting requirements, investor expectations and endless expert platitudes about the importance of ESG factors to business success. What is often missing from this conversation is a clear sense of what this can mean […]

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SEO and Content Marketing is the Perfect Marriage for Your Business. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a business that uses digital marketing,

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How Many Followers Do You REALLY Need to Make Money on Instagram?

Opinions expressed by Entrepreneur contributors are their own. Active Instagram users and influencers can earn thousands of dollars per post. But some users struggle to see their follower count grow each day. Indeed, Instagrammers want to sign big, sponsored deals that can help them put in their bank account, eat the best-looking food or travel

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5 Reasons Why Personality Assessments Can’t Predict High Performance

Opinions expressed by Entrepreneur contributors are their own. In this tight labor market, hiring managers need all the help they can get to find a potentially game-changing employee. Managers and HR departments are using pre-hire assessment platforms like never before, believing the data will tell them which candidate will be high performing. Unfortunately, there are

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Who Is Google Co-Founder, Sergey Brin?

Sergey Brin is the co-founder of Google and former president of the search engine’s parent company, Alphabet. Brin, 48, a billionaire worth over $90 billion dollars, founded Google when he was 25 years old while in grad school with a fellow student, Larry Page. Despite his accomplishments, Brin has been recently implicated in a scandal

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Is Franchising Right for You? Here Are 4 Questions to Help You Decide.

Opinions expressed by Entrepreneur contributors are their own. I’ll start out with a confession — I love franchising as a vehicle for growth. I think it’s the best business model that has ever been created. In fact, it’s the strongest, most successful business system out there. I think most people don’t know that, though. But

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