Starbucks Sales Spike As Customers Splurge on Pumpkin Spice Despite 6% Price Hike
With pumpkin spice season nearly behind us and holiday drinks taking center stage, Starbucks‘ Q4 earnings prove that people are still willing to splurge on their specialty caffeine. The coffee company’s sales are back to nearly pre-pandemic levels thanks to a “wildly successful fall promotion,” CFO Rachel Ruggeri said on the company’s quarterly conference call,…