How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty
Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks‘ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital asset as a reward). Entrepreneurs, take note:…