September 2022

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3 Ways Ecommerce Entrepreneurs and Operators Can Adjust to the New Normal

Opinions expressed by Entrepreneur contributors are their own. It was as close to the shot heard ’round the world as there has been in the ecommerce industry. Apple‘s iOS 14 update in the summer of 2021 greatly restricted brands‘ ability to target, remarket and track advertising and email performance. That, paired with supply chain issues […]

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How Much Do SEO Services Cost?

Opinions expressed by Entrepreneur contributors are their own. A quick Google search will bring up millions of SEO agencies. You may find that most firms offer similar services and charge competitive prices. You may also find smaller companies that charge attractive lower fees. On average, small and mid-size enterprises pay $497 per month for SEO

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3 Reasons Brands Are Swapping CTV for Out-of-Home Advertising

Opinions expressed by Entrepreneur contributors are their own. The rise in social media misinformation and online data collection has consumers on edge. Additionally, escalating distrust in television news has viewers losing faith in what they see. For example, while Connected TV (CTV) may seem like the new media darling, it isn’t without its issues either.

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These Payment Processors Cater to the Franchising Industry

Establishing a third-party merchant service, or payment processing vendor, is vital to establishing credit and debit card payments. These are the companies who install, integrate and operate the networks behind all of those bank card swiping stations, usually found in close proximity to retail-based cash registers. Over time, these merchant service providers have helped expand

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Broadband and Fiber are the Future, So What?

Opinions expressed by Entrepreneur contributors are their own. I was back home at my mom’s house recently as it was being passed with fiber. Being my mother, she knew the benefits to expect and was excited about the buildout. But, at 84, when she tried to pass on the good news to her friends and

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Are You a Resilient Franchisee? Let’s Find Out.

Opinions expressed by Entrepreneur contributors are their own. Strong franchise systems are built on the shoulders of franchisee talent recruited into the brand. Great operators build a great franchise. It’s that simple. So, during the recruiting process, smart franchisors screen for evidence that you are not only a fit but will also elevate the brand.

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How Building Resilience Now Helps You Avoid Burnout in the Future

Opinions expressed by Entrepreneur contributors are their own. Economists, sociologists and others have been trying for most of the past year to figure out what’s driving the “Great Resignation” — the millions of people who have been quitting their jobs. Was it wage stagnation? Job dissatisfaction? Pandemic safety concerns? All of the above? One notion

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