Between inflation, soaring gas prices, and an ongoing housing crisis, the American economy seems suspended in anticipation of what some economists think is unavoidable: a recession. According to a recent survey by the National Association of Business Economics (NABE), 72% of economists expect a recession by the middle of next year — with 19% saying […]
Opinions expressed by Entrepreneur contributors are their own. When a business fails to take off, don’t be so quick to blame the marketing. You need to understand that marketing is not a magic pill that will fix all your business woes. While it may be true that your marketing campaigns could be improved, it’s very
Opinions expressed by Entrepreneur contributors are their own. Facebook stunned the world last October when it rebranded itself as “Meta.” With the name change, the social media behemoth that helped shape the internet over the past two decades seemed to have made the decision to ride the hype of the metaverse boom that almost hijacked
The Euro slipped to its lowest value in 20 years compared to the dollar on Tuesday, according to CNBC. Analysts are noting that it could drop even further. “Our outlook and our trades and our position on the strategist side are definitely biased towards further euro depreciation from where we are now,” Luis Costa, head
With thousands of franchise concepts to choose from, getting started can seem overwhelming. Entrepreneurship is about finding the right opportunity — a business model that aligns with your comprehensive goals, both personally and professionally. Ideally, there should be a progression of discovery that, through the process of elimination, leads you to the franchise you were
Opinions expressed by Entrepreneur contributors are their own. All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about snacking and guilt, and launched an entirely
Elon Musk’s jet took a nine-minute flight, and the internet is not thrilled, Unilad reported. Hayden Clarkin, founder of TransitCon, a public transit conference, tweeted about the flight with a picture of the flight path. Elon Musk took a 9 minute flight to San Francisco from San Jose, which is 5 stops on Caltrain. I
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Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. A buyer persona represents your perfect customer
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is defined as the bearing of significant risks to reap the subsequent benefits. In 1997, when Jennifer Walsh was mapping out plans to create something new and very unique, she wrote something on her whiteboard that stayed posted until the day she sold that business in