July 2022

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The Streaming Conundrum – When Everyone Knows Only Part of Me, No One Serves the Real Me

Opinions expressed by Entrepreneur contributors are their own. Who hasn’t laughed at the expense of a streaming service’s off-base recommendations? Consumers subscribe to streaming platforms for content, but most of what people watch is scattered across several different content providers, leading to multiple subscriptions. Each streaming platform captures only a fraction of a consumer‘s total

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5 Stocks Investors Might Want to Short, Liquidate or Avoid Right Now

The declining consumer confidence amid the rising recession odds as the Fed continues with the rate hikes is causing rampant volatility in the market. Given this backdrop, it could be wise to short, liquidate or avoid fundamentally weak stocks Netflix (NFLX), Etsy (ETSY), Align Technology (ALGN), PayPal (PYPL), and Bath & Body Works (BBWI) now.

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Want to Increase Sales? Leverage this Brand Hack

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your

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When This Couple Opened a MassageLuxe in an Underserved Black Community, They Realized Their Business Was About Self-Care in More Ways Than One

Michelle Kameka was two years old when she was diagnosed with sickle cell disease, an inherited red blood cell disorder that left her with persistent chronic pain. When she was in her 30s, Michelle and her husband, Karim, began searching for holistic pain remedies. That’s when they discovered massage therapy. “It literally changed my life,”

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