Have It Your Way indeed, we suppose. SOPA Images | Getty Images In yet another marketing swing and a miss, Burger King is the latest big name company to come under fire for its new “tone-deaf” campaign surrounding the Pride Whopper, a new version of the chain’s iconic sandwich. To be clear, nothing about the…
Opinions expressed by Entrepreneur contributors are their own. If the ongoing “Great Resignation” has taught us anything since hundreds of workers began fleeing en masse in early 2021, company culture matters most. According to a survey by FlexJobs, 25% of employees quit their roles in the six months leading up to March 2022 due to…
It’s no secret that the cryptocurrency market has taken a serious hit over the past several months. But Gemini, a crypto exchange and custodian founded by Cameron and Tyler Winklevoss, faced an additional setback in February in the form of a $36 million breach — and now the company is being sued over its alleged…
Opinions expressed by Entrepreneur contributors are their own. For many companies, learning to employ their workforce virtually has become commonplace. For global or dispersed teams, remote work has enabled a more even playing field for all. We’ve also seen remote work improving diversity efforts, in particular for workers with disabilities. Despite all of the positive…
Opinions expressed by Entrepreneur contributors are their own. I was an early adopter of Facebook; I signed up in November 2005 when an .edu address was required for an account. To say Facebook has exploded since then is an understatement. But things have changed dramatically, and now Facebook business pages, groups and personal profiles are getting…
Summer’s around the corner again, and Bill Gates has named the books he recommends people read during the season. Getty Images for All via Business Insider On Monday, Gates announced his 2022 summer reading list, which includes five books he enjoyed but admits do “not exactly sound like the stuff of beach reads.” “As I…
Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, one of the ways you can shoot yourself in the foot is by not setting realistic expectations for yourself, your business and your customers. It doesn’t matter if you have a dynamite product or brilliant service to offer. If customers expect something else from…
The benchmark equity indices ended the last trading session in the green, posting their second straight day of gains this week. Despite turbulent market conditions due to inflation and the Fed’s hawkish stance, fundamentally sound micro-cap stocks could provide some attractive investment opportunities. Here are some examples: we think the micro-cap stocks of RCM Technologies…
Opinions expressed by Entrepreneur contributors are their own. We are currently witnessing a migration from Web 2.0 to Web 3.0. While most people have no idea what that even means, a number of entrepreneurs are already busy capitalizing on the transition. The hallmark of Web 2.0 was technological service providers, such as Microsoft, Google, Facebook…
Opinions expressed by Entrepreneur contributors are their own. Not to state the obvious, but there’s one thing your book needs above all else in order to be successful: readers. And yet even though this is exceedingly obvious, the biggest mistake many first-time authorpreneurs make is that they allow their passion for a topic to blind…