The Premium Inventory Opportunity Amid the Retail Media Surge
Opinions expressed by Entrepreneur contributors are their own. Retail media is one of the fastest growing segments of media. Spending is expected to rise by 26.3 percent to reach $30.2 billion in 2022. The industry is undergoing a shift from third-party models to first-party ones. As it undergoes this change, owned media marketplaces will be […]