The Case for Freelancers

Opinions expressed by Entrepreneur contributors are their own. As an industry-agnostic agency, my team and I are constantly running up against components of our campaigns that we, frankly, know nothing about. Every industry — every client, really — demands a custom campaign to some degree, and often optimizing campaigns to a client will bring up…

How to Keep Your Team of Creatives From Burning Out

Opinions expressed by Entrepreneur contributors are their own. If there’s one thing we know about creatives, it’s that they are free spirits. They don’t like to be constrained artistically and professionally. That is why artists like graphic designers and animators are turning to freelance work in an attempt to become their own bosses. When you’re…

How to Make Animated Videos That Can Promote Corporate Diversity and Inclusion

Opinions expressed by Entrepreneur contributors are their own. According to a McKinsey & Company report, the relationship between diverse teams and the likelihood of financial outperformance has strengthened. And although there’s a consensus that a unique blend of ideas and perspectives has plenty of benefits, there are still businesses that haven’t gotten aboard the diversity…

Declined invitations go over more graciously when lack of money is cited instead of lack of time – new research

The Research Brief is a short take about interesting academic work. Jitalia17/iStock via Getty Images – The Conversation The big idea Declining an invitation by saying “I don’t have time” leads the person you rejected to feel undervalued and upset, making them trust you less and hurting the relationship, we found in research recently published…

How to Find Good Help in Real Estate

Opinions expressed by Entrepreneur contributors are their own. Investing in any business can be a very lucrative deal, but it does require a lot of hard work and attention in many aspects. With the world being turned down its head due to Covid-19, we all have to change and adjust to a new normal in…