Labor Day weekend in the rearview mirror means two things: Summer is over and pumpkin spice season is upon us.
On Tuesday, Starbucks put Pumpkin Spice Latte back on the menu for the fall season. However, 12 years after the coffee chain brewed the first Pumpkin Spice Latte, the flavor has become an iconic marker of fall that has grown larger than the Starbucks brand. Every year the buzz gets bigger, and every year, more companies try to cash in on the pumpkin spice brand for an autumnal business boost.
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