Popsockets Founder David Barnett explains how he started the business in part because he got tired of dealing with tangled earbud cords.
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In this interview with James McKinney, former philosophy professor David Barnett relates how people laughed at his business idea when he first told them about Popsockets. A few years and more than 200 million sales later, it’s Barnett who’s laughing. Together, he and McKinney discuss topics that include:
- What you should do if people laugh at your big idea.
- How he differentiated his Kickstarter campaign in a crowded space.
- Why he cast a wide net when looking at target consumers.
- His process for making his first hires.
Watch the full video here to see more of their conversation.