Opinions expressed by Entrepreneur contributors are their own.

Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or even shutting down.

Here are a few tips that can help marketers of all varieties get more for their money. Most importantly, these ideas can improve customer retention, bring in new customers even during an economic downturn, and more.



  • These Founders Couldn’t Find Comic Books With Strong Black Characters, So They Created Them. Then Kevin Hart and Mark Cuban Invested $500,000 in Their Business.



  • Having a Work-Life Balance Is Nonsense. To Reach Your Goals, Follow Another Approach.



  • Feeling Stuck? 5 Ways to Clear Your Mind and Be Your Most Productive Self.



  • This Founder Took Her Jewelry Blog From Side Hustle to Multimillion-Dollar Company. Here’s How She Made The Clear Cut.



  • Franchise Brands Need to Start Utilizing Video Marketing



  • What’s Your Listening Style? Knowing It Will Make You a Better Leader.



  • ‘So, Tell Me About Yourself’: Use This 4-Step Formula to Answer This Dreaded Question