Opinions expressed by Entrepreneur contributors are their own. Teaching — and measuring — hard and soft skills are uniquely different. It’s far easier to teach and measure hard skills, and usually, teachers teach hard skills while trainers train soft skills. Twinsterphoto | Shutterstock Since soft skills are behavioral skills, it requires extra effort on the…
Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. Calendar – Calendar After all, pizza restaurant owners don’t have to scratch their heads too much to…
Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good marketer would do: It created a sales funnel. A sales funnel is a process that leads potential customers through…
It looks like there might be more bad news for travelers looking to road trip it this summer — especially if they’re coming from the West Coast. Artit Fongfung/EyeEm | Getty Images One California gas station seems to have defied all odds after beginning to charge over $8 per gallon of regular gas. To put…
Opinions expressed by Entrepreneur contributors are their own. The restaurant industry is full of interesting franchise concepts, and has a wide range of opportunities for aspiring business owners everywhere. However, if you’re not strategic about the investigative process, you might miss out on a vast collection of Entrepreneur-branded resources. One of the key elements of…
Opinions expressed by Entrepreneur contributors are their own. As the next reality continues to take shape, technology will play a pivotal role in creating efficiencies and opportunities that transform small business work environments. Now, more than ever, small to medium-sized businesses (SMBs) are looking for new ways to multitask, improve efficiencies and scale their businesses…
Sheryl Sandberg is leaving her position as chief operating officer at Facebook parent company Meta. Serving as second in command to the social media giant’s co-founder and CEO Mark Zuckerberg since early 2008, Sandberg has helped transform Facebook from pure social media site into an advertising behemoth over the years. Recently rebranded as Meta, the…
In 1973, Barbara Ann Corcoran was a 22-year-old diner waitress from New Jersey with about 20 jobs under her belt. She borrowed $1,000 to start a tiny real estate company, selling apartments in New York City. In the intervening years, Corcoran grew her tiny real estate office, The Corcoran Group, from a small business into…
Opinions expressed by Entrepreneur contributors are their own. Are people natural born leaders, or is leadership more like a muscle that is grown and developed with time, practice and dedication? I believe that effective leadership incorporates skillsets that everyone can learn and develop. With some courage, inner motivation and intentional practice, you can build up…
Consumers are rushing to discount stores to buy household goods at comparatively lower prices amid multi-decade high inflation rates. This growing demand and enhanced service offering should allow popular discount store retailers Walmart (WMT) and Target (TGT) to benefit. But which of these stocks is a better buy now? Read more to find out. shutterstock.com…