Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is the new frontier of marketing. Marketing with AI has been proven to be a successful strategy for many businesses. It’s is a new way to reach customers and is much more personalized, targeted and engaging than traditional methods. AI marketing can be used for…
Opinions expressed by Entrepreneur contributors are their own. A strong marketing strategy is one of the key components of building a successful company. Despite its importance, it is also one of the elements of business that companies most often struggle with. Marketing is not merely something that is nice to have. If you want to…
Far and few annual events are as iconic and anticipated as the Super Bowl Halftime Show. Focus On Sport | Getty Images Historically branded and sponsored by Pepsi, the show itself and the commercials directly surrounding it are a goldmine for advertisers. This year alone, it was estimated that over 103 million viewers tuned in…
Opinions expressed by Entrepreneur contributors are their own. Before any end, a period of questioning is natural. So, why do third-party cookies need to go? The answer could be a sordid saga of untamed and unfettered access to data for unlimited marketing strategies, and let’s say not everyone approves of this freedom. For years now,…
Cue the waterworks! TikTok via @charlieTikTok via @charlie One TikTok user changed the life of a Starbucks barista in a TikTok video that has gone viral by shedding light on mental health struggles and the power of telling one’s story. TikTok user Charlie Rocket posted a video where a girl (who goes by @Perri on…
Opinions expressed by Entrepreneur contributors are their own. A big mistake I’ve seen businesses make is writing about their products while using their competitors’ copy as inspiration. So aside from sounding exactly like their competition, they’re also offering a very similar service. Which begs the question: How is the customer supposed to decide whom they’re…
Opinions expressed by Entrepreneur contributors are their own. If there is anything that the pandemic, the Great Resignation and the resurgence of inflation have taught us, it’s that what we think is a sure thing just might not be. That includes the cash flow of a business. Many companies have budget gaps. Newer businesses can have…
Opinions expressed by Entrepreneur contributors are their own. So, you and your team have been acing lead generation, and you’ve got leads. Now what? Even with the highly saturated market, lead generation is the easy part. People will always have an entry-level of interest. People like knowing things. They’ll give you their emails in exchange…
Opinions expressed by Entrepreneur contributors are their own. Branding is the personality of a business. A strong brand voice can help you stand out from the competition and create content that converts readers into clients. And yet a lot of coaches and experts I talk to look puzzled when we start talking about their brand…
Opinions expressed by Entrepreneur contributors are their own. The market for acquiring Amazon FBA businesses is booming — FBA aggregators have collectively raised over $14 billion since January 2020. Several reasons, according to a Fortunet survey, have combined to create this promising atmosphere: the pandemic kickstarting a new ecommerce boom, the success of flagship aggregators…