5 Ways To Tune Into The Modern PR Mindset

Opinions expressed by Entrepreneur contributors are their own. If PR was once seen mostly as a broadcasting tool, today, PR has transformed into more of a conversation tool, and that is a good thing. Many brands are still learning what exactly that means and are trying to find a sense of rhythm to their PR efforts.…

Let’s Discuss Whether NFTs Drive Publisher Revenue

Opinions expressed by Entrepreneur contributors are their own. While the digital-advertising business market was focusing on crucial M&A deals last year, all eyes were on the three key things when it comes to the supply side — first-party data, metaverse and NFTs. Unlike the metaverse, which obviously implies exceptional benefits for gaming businesses and media-content…

Should You Buy Netflix After Its More Than 40% Decline?

Entertainment services provider Netflix’s (NFLX) shares have dipped since the company reported weak first-quarter earnings results. But can they rebound on the company’s ability to leverage its broad portfolio of products and services? Read on to learn our view. shutterstock.com – StockNews Netflix Inc. (NFLX) in Los Gatos, Calif., offers TV series, documentaries, feature films,…

According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. If you are over 50 years old, you know it well: most brands stopped talking to you a long time ago. Today advertising campaigns seem focused on young audiences (millennials and centennials) despite the fact that they…