‘You’re Changing My Whole Life’: Internet Rallies Behind 82-Year-Old Walmart Employee to Help Pay Medical Bills

Christmas came early for one long-time Walmart employee who received a life-changing payment thanks to one customer who was inspired by her story. Eighty-two-year-old Carmen Kelly caught the eye of shopper Elizabeth Rizzo at an Arizona Walmart earlier this month. Rizzo first posted a Tiktok talking to and showing Kelly working while using a cane,…

How To Spy on Your Competition With Social Media

Opinions expressed by Entrepreneur contributors are their own. Competitive analysis is an analysis of who your potential competitors are, what marketing activities they do and what results their campaigns get. It is a crucial part of the groundwork done by every business hoping to stand out and sell well. When doing detailed social media competitor…

How to Build an Online Presence With Social Media

Opinions expressed by Entrepreneur contributors are their own. The internet has changed business almost beyond recognition. Gone are the days when business cards, a listing in the yellow pages and well-considered display advertising were needed to establish a presence with potential customers. In the 21st century, digital marketing has replaced many traditional marketing activities. Social…