Opinions expressed by Entrepreneur contributors are their own. The past decade ushered in technological advancements that have beguiled us. Some have successfully offered solutions to the problems they posed to solve for the common human. Others have taken more from the public than they offered. However, none of these advancements have made running a business…
Opinions expressed by Entrepreneur contributors are their own. Large corporations have been using offshoring to gain a competitive advantage by lowering their manufacturing costs since companies like General Electric pioneered the practice in the 1960s. Outsourcing started in the 1950s and became an attractive business strategy in the late 1980s as businesses began focusing more…
Opinions expressed by Entrepreneur contributors are their own. Franchising can be a great way to get into business ownership. Look for a proven operating system, strong unit-level profitability, a great management team, differentiated and valuable product/service offerings and satisfied franchisees. Most people who think about starting a franchise business end up looking at new unit…
Where did the term “nest egg” originate? To encourage the hens to lay more eggs, farmers used to leave one egg in the henhouse. Today, nest eggs typically refer to retirement savings that you do not touch until you retire. It’s the money you save for the future so that you have something to fall…
Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you’re missing out on a lot of data that you could use to drive more conversions, which ultimately will result in more revenue for…
Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs, thought leaders and industry titans are the backbones of our economy and society. We are the ones who take risks, create jobs and drive innovation. We are the ones who inspire people to dream big and strive for excellence. But as we get older, we…
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A business may spend up to 5% of its revenue on marketing alone. And while your business may…
Opinions expressed by Entrepreneur contributors are their own. The hype that often accompanies new startups can be both a blessing and a curse for entrepreneurs. On the one hand, it increases the likelihood that investors will be ready and waiting to hear about your new startup. On the other, it means there’s a lot of…
Opinions expressed by Entrepreneur contributors are their own. There is no lack of stressors in today’s world. Take your pick: bleak economic forecasts, climate change, conspiracy theories; these days, even stray Chinese weather balloons can cause nationwide panic. However, most negative nonsense in the news is often just noise. In particular, the gloomy part is…
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds into all other analog and digital marketing…