5 Ways to Build Business Credit for a New LLC

Opinions expressed by Entrepreneur contributors are their own. Starting a new LLC (Limited Liability Company) can be a great way to establish your business and build a strong financial foundation. One of the key elements to building a successful business is developing good business credit. A strong business credit score can help you secure financing,…

Here’s Why Values Matter So Much in Business

Opinions expressed by Entrepreneur contributors are their own. There’s a cynical and quite popular view about business, to the effect that it’s “all about the money.” You hear from inside the business world (sometimes in popular expressions like “greed is good” or “business is business”) and outside of it (from people who believe there’s something…

This Founder Started a Wellness Brand in Her Kitchen — Now She Partners with Target and Uses Her Platform to Combat Medical Racism in the U.S.

It was 2012, and Beatrice Dixon was running out of patience. She’d been dealing with chronic bacterial vaginosis that returned almost monthly, and doctors continued to prescribe medication that was more of a quick fix than a long-term solution. Dixon felt she wasn’t being heard, so she began to do some research on her own…

How I Could Have Saved Toys “R” Us — a Lesson in Brand Building

Opinions expressed by Entrepreneur contributors are their own. Toys “R” Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name celebrities for promotional events, negotiating lucrative contracts with different toy production companies and developing Geoffrey the Giraffe, who would remain the face of the brand’s advertising campaigns…

5 Marketing Tips for Brand Success

Opinions expressed by Entrepreneur contributors are their own. Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to…