4 Ways to Leverage TikTok for Startup Growth

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still relatively uncrowded. It’s growing exponentially. It’s home…

This OB-GYN and Trauma Surgeon Once Carried $800,000 Worth of Debt. Now They’re Helping Other Doctors Navigate Their Finances.

At one time, Dr. Renée and Dr. Nii Darko had $800,000 worth of debt. Today they’re helping other people navigate their finances through their popular podcast Docs Outside the Box. They sat down with Jessica Abo to talk about the struggles they faced to become doctors, start a family, and how they’re teaching other physicians…

Data Security: How To Protect Your Most Sensitive Asset

Opinions expressed by Entrepreneur contributors are their own. In this Zettabyte era, data is one of the most valuable assets in the realm of business. With digital transformation making strides and using digital technologies to improve services, products and processes, the amount of data generated through these day-to-day transactions is massive. Designated as big data,…

How Franchisees Can Use Technology to Change Consumer Behavior

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interested in discounts, coupons and incentives.…

5 Things to Do After You Publish Your Book

Opinions expressed by Entrepreneur contributors are their own. It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books have become the business cards of…