how-to-use-predictive-analytics-for-improved-marketing-and-customer-satisfaction

How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction

Opinions expressed by Entrepreneur contributors are their own. As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage each customer. Of course, making the most…

a-chiropractor-to-the-stars-defrauded-the-nba-in-a-multi-million-dollar-scheme-—-and-more-than-20-former-players-helped-him

A Chiropractor to the Stars Defrauded the NBA in a Multi-Million-Dollar Scheme — and More Than 20 Former Players Helped Him

Dr. Patrick Khaziran, a chiropractor to numerous celebrities including the Kardashians and Jamie Foxx, won’t be providing services anytime soon. The 40-year-old was sentenced to 30 months in prison earlier this year after pleading guilty to partaking in a years-long scheme to defraud the National Basketball Association (NBA) out of $5 million, The Los Angeles…

calendar-planning-to-create-work-life-balance

Calendar Planning to Create Work-Life Balance

From the Monday morning work meeting and that new assignment to a child’s soccer game and a friend’s upcoming birthday party, life is busy. Finding the perfect balance between work and personal activities can seem impossible. You may feel overwhelmed by the demands of your career, personal commitments, and the never-ending stream of notifications and…