how-ai-can-augment-human-creativity-with-efficiency

How AI Can Augment Human Creativity with Efficiency

Opinions expressed by Entrepreneur contributors are their own. As the co-founder and CEO of Propel PRM, a public relations management (PRM) platform, I have had firsthand the transformative impact of AI-driven technology on the PR industry. Indeed, one of the most exciting developments in the past few months has been the rise of generative AI…

what-your-daily-routine-says-about-you

What Your Daily Routine Says About You

Opinions expressed by Entrepreneur contributors are their own. As a business owner, everyday rituals just might be the driving force you didn’t know you needed. A wonderful quote from author Mike Murdock reads, “The secret of your future is hidden within your daily routine.” It is a simple concept, and yet such a powerful one…

40%-of-online-shoppers-base-their-purchases-on-social-media-recommendations-here’s-how-to-make-influencer-marketing-work-for-your-business.

40% of Online Shoppers Base Their Purchases On Social Media Recommendations. Here’s How to Make Influencer Marketing Work for Your Business.

Opinions expressed by Entrepreneur contributors are their own. Scroll through Instagram or TikTok today, and there’s a good chance you’ll see an influencer promoting a brand. And if you don’t recognize the person talking, just ask a nearby Gen Z who they are. Influencer marketing is only getting bigger Influencer marketing works because of the…

4-ways-to-understand-the-rise-and-fall-of-dtc-brands

4 Ways to Understand the Rise and Fall of DTC Brands

Opinions expressed by Entrepreneur contributors are their own. Just a few years ago, direct-to-consumer (DTC) brands were the new kids on the retail block. Agile, innovative and hungry for success, they leveraged digital channels to target niche audiences, ultimatelydisrupting how we shop. Fast forward to today, and the landscape has changed dramatically. While some DTC…