Bud Light Launches ‘Biggest Summer Campaign Ever’ Amid Backlash and a Decline in Sales
Over the past three months, Bud Light has lost billions in sales and market value — revenue was down by 26.8% for the week of June 10 compared to a year prior, according to data from Bump Williams Consulting and NielsenIQ. The stark drop in revenue comes after Bud Light sent transgender influencer Dylan Mulvaney…