Opinions expressed by Entrepreneur contributors are their own. Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging, But is brand messaging an art, a craft or a…
Not to fearmonger. But, the U.S. could be headed for a recession in 2023 due to high inflation and an increase in interest rates by the Federal Reserve. Thankfully, by having some less-risky assets in your portfolio, you can help weather market volatility. While lower risk exposure reduces investment returns over time, the tradeoff is…
In today’s digital age, social media is an essential tool for all businesses. Using it can help you build relationships, increase sales, and connect with your customers. However, you must understand your social media positioning to succeed on social media. Brand Positioning Explained In 1969, advertising executive Jack Trout coined the phrase “positioning.” He defined…
Opinions expressed by Entrepreneur contributors are their own. Professional athletes are known for their pre-game rituals. In the NBA, LeBron James tosses chalk in the air (allegedly a nod to fellow legend Michael Jordan), while Kevin Garnett would slap his chest to the crowd and then hit his head on the basket support, and Dwyane…
Growing up, Tara Bosch’s grandmother was her “best friend in the world,” and enjoying candy together was one of their favorite pastimes. But, by the time she was in her late 80s, Bosch’s grandmother said she regretted consuming so much sugar over the years because of the impact on her body. The conversation made her…
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The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now. Are you running a business or startup that has made it through the past couple of tumultuous years? Congrats! Pat yourself on the back and take your team…
Opinions expressed by Entrepreneur contributors are their own. Elizabeth Chambers of BIRD Bakery believes that every person entering her bakery’s doors does so with purpose. For her, each encounter with someone — online or in-person — is an opportunity to embrace a connection. So every interaction should be treasured as a gift. “I believe everything…
While specialty retailer Bath & Body Works (BBWI) saw year-over-year declines in sales and net income in the first quarter, it surpassed analysts’ expectations for earnings per share. Furthermore, the company raised its guidance for the full year 2023. Let’s analyze whether BBWI will beat earnings set to release tomorrow and how you should trade…
Up to this point, investments may have been easy, with a steady flow of income to keep real estate investors happy. However, recent fluctuations and unstable market conditions could have you feeling differently and questioning if it’s time to pull back until something changes. External and personal factors weigh in on these burdensome decisions. Small-time…