Your Guide to Creating a Stellar Referral Program

Opinions expressed by Entrepreneur contributors are their own. A referral program is one of the best ways to get new customers for your business. By sharing information with your customers and giving them incentives in the form of discounts, you’ll be able to establish a trustworthy bond with them ⁠— which can lead to future sales. There…

The Figures You Need in Your Entrepreneurial Support System

Opinions expressed by Entrepreneur contributors are their own. If you’re like most entrepreneurs, you like to build. Tinker. Experiment. Grow. Shifting the direction of your company and trying new things comes naturally. It’s human nature to want to run your ideas by others. But who truly understands? Being overly creative or experimental with your business…

The Unexpected Parallels Between Dating and Angel Investing

Opinions expressed by Entrepreneur contributors are their own. Startup investors are not looking for mediocre companies. They’re looking for that one investment with the potential to chart their professional and financial future. In venture capital, “unicorn” is a term used to describe a privately held startup company with a value of over $1 billion. It’s kind of…

5 Ways You Can Amplify Your Media Coverage

Opinions expressed by Entrepreneur contributors are their own. In his memoir, Will Smith writes about how hard he promotes his movies. Claiming that while many actors hate traveling globally for film premiers and handling press and promotions, he utilizes this as an opportunity to amplify his brand and become the biggest movie star. In the…

How Small Businesses Can Overcome the Omicron Era

Opinions expressed by Entrepreneur contributors are their own. For small businesses, the rough news surrounding Omicron cases is hard to hear considering the hardships they have been dealing with for the past two years. While some small businesses received financial aid or PPP loans during the pandemic, many did not. This means the recent Omicron surge has continued…

The Digital Marketing Changes That Will Impact Your Business

Opinions expressed by Entrepreneur contributors are their own. Are you in the business world and wondering what technological advancements are in store for the rest of the year? In today’s competitive environment, entrepreneurs and business leaders need to understand current technological trends to grow their businesses and stand out from the crowd. From blockchain to…

Investors: Stop the Insanity!

The conflict in Ukraine, coupled with concerns about inflation has many investors spooked. This has led to a ‘Wait and See’ mentality with many investors opting to sit on the sidelines. In my commentary below I’ll explain the dangers of this investing approach, share my outlook for the S&P 500 (SPY) in the coming weeks…

5 Tips for Creating Innovative UX Design

Opinions expressed by Entrepreneur contributors are their own. Yes, there are UX/UI design industry trends to keep up with, technological and programmatic advancements to incorporate and best practices for client relationship development to keep in mind. But the intangible principles that inform your agency culture and the way you work with your partners can and…