The Paradox of Celebrity Tequila
Opinions expressed by Entrepreneur contributors are their own. In June 2017, George Clooney and Rande Gerber (a.k.a., the spouse of Cindy Crawford) sold their tequila company, Casamigos, for $1 billion. Founded by the pair in 2013, the company was even younger than the agave plants used to make the product. Casamigos’ rapid success has paved…