This Cult-Favorite Pottery Brand Was Founded by the Great-Grandson of Henri Matisse. Now, Its Factory Is an Experiment in Equitable Labor Practices.

East Fork didn’t start out as an equitable workplace experiment. Its 2009 origins were more “intense, heady, craft legacy stuff,” says cofounder and CEO Connie Matisse — in part because her husband and cofounder, Alex Matisse, is the great-grandson of the impressionist painter Henri Matisse. But as the couple and their friend John Vigeland grew…