It’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.

Opinions expressed by Entrepreneur contributors are their own. When the economy is unpredictable, it’s difficult to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it’s tempting to cut marketing and PR budgets. I know both sides of this fence. I’ve been an entrepreneur for 75% of…

Data is the Silver Bullet for Your Business in a Slow Economy

Opinions expressed by Entrepreneur contributors are their own. History has shown that the greatest weapon against uncertainty is information. During the pandemic, companies with a strong understanding of their business — from their customers to their suppliers, based on their ability to wrangle data effectively — fared significantly better than others. Now, understanding your business…

The Woman-Only Coworking Space That Inspired Millennials Is Folding Its Wings For The Final Time

The Wing, an all-women coworking space that defined the era of “millennial pink” and “girlboss” is shutting down for good. The coworking company emailed its members on Tuesday that its remaining six coworking spots will be closed, effective immediately. wow the wing is closing forever pic.twitter.com/y81FN0PwOu — melissa kravitz hoeffner (@melissabethk) August 31, 2022 Founded…

Why Niche Targeted Landing Pages Are So Valuable

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want…