It’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.
Opinions expressed by Entrepreneur contributors are their own. When the economy is unpredictable, it’s difficult to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it’s tempting to cut marketing and PR budgets. I know both sides of this fence. I’ve been an entrepreneur for 75% of…