Opinions expressed by Entrepreneur contributors are their own. Inflation is hitting marketers hard, with broadcast and digital media costs having increased by 31.2% from pre-pandemic levels. This is the biggest jump in two decades, according to Warc’s August 2022 Global Advertising Trends analysis. As a result, brands are increasingly allocating a bigger portion of their…
Many things change in the world, but Elon Musk’s tendency to share off-the-cuff thoughts on Twitter does not. On Thursday evening, Bloomberg reported that people in the federal government were considering reviewing Musk’s activities in his various businesses for national security purposes — namely, his plan to buy Twitter and request for funding for Starlink…
Opinions expressed by Entrepreneur contributors are their own. Telemedicine is the broader definition of a practice that allows medical clinicians to provide health-related support to their clients using audio and video technology. We also use telehealth and virtual care to discuss non-clinical services offered in this space. Telemedicine is revolutionizing healthcare delivery in the United…
Opinions expressed by Entrepreneur contributors are their own. We’ve heard the future is female, and when it comes to franchising we’re seeing that shift. According to Franchise Insights, women, especially Gen Z and millennials, outnumber men in seeking franchising information, and today a third of franchises are owned by women. In the 50 years the…
Opinions expressed by Entrepreneur contributors are their own. Content, likes, shares — there’s so much more to an online presence than SEO, and we’ve been empowered to do it all. But why are so many Entrepreneurs falling short regarding content for their business? The answer is plain and straightforward; they are not a photographer or…
Opinions expressed by Entrepreneur contributors are their own. I meet a lot of highly successful people with a chip on their shoulders. One of the ways many of them have gotten to the top has been by being their own worst critic. Critical thinking goes hand in hand with intelligence, and it would be silly…
As companies continue with hybrid and remote work schedules, the need for certain on-site employees has dwindled, especially at big companies with large campuses and on-site amenities. T. Narayan/Bloomberg via Getty Images That is now the case for bus drivers at Meta’s Silicon Valley headquarters, who traditionally shuttle employees around the campus. Meta’s primary bus…
American Airlines is dropping first class on international flights. Courtesy companyAmerican’s Flagship Suite seats. In an earnings call Thursday, Vasu Raja, chief commercial officer at American, said “first class will not exist on the 777, or for that matter at American Airlines, for the simple reason that our customers aren’t buying it.” He later told…
Opinions expressed by Entrepreneur contributors are their own. Growing up, my mother never wore makeup. I remember a jar of Olay face cream on her dresser nestled next to a bottle of Beautiful perfume. From time to time, she’d paint her toenails red or occasionally put on lipstick for very special events. My mother’s simple…
Opinions expressed by Entrepreneur contributors are their own. Anytime I meet someone who works in demand generation, I ask them: “What tactics work best for you? Or do you have to do everything before any of it works?” They almost always chuckle and say, “You kinda have to do everything.” “Demand generation” is a broad…