Opinions expressed by Entrepreneur contributors are their own. Most business owners want to quickly launch a new digital product and achieve instant market success. In practice, enchanting growth hacking is the result of hard and long-term marketing activities. How relevant is a product launch strategy? How can you use it to check whether your business…
Beauty pageants always bring the drama, but the latest scandal to hit the Miss USA stage is about more than fighting over a crown. Instagram via @rbonneynola Miss USA President Chrystle Stewart and her company, Miss Brand Corporation, have been suspended until further notice by the Miss Universe Organization following accusations that the 2022 Miss…
Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources,…
Deepfakes have become several things — vehicles of misinformation, jokes, an underappreciated art form — but there’s one thing that could make them very attractive to marketers: It’s probably cheaper than hiring a celebrity for your video. Edward Webb I Wikimedia Commons This is why, according to the Wall Street Journal, they are becoming more…
Opinions expressed by Entrepreneur contributors are their own. The past few years have been devastating for mental health. We can blame it on social media, Covid-19, war, climate change fears or even a growing dependency on dangerous and over-prescribed pharmaceuticals — the fact remains that mental health around the globe is in the midst of…
Opinions expressed by Entrepreneur contributors are their own. Let us be honest, every business owner tries to keep up with the ever-changing Google algorithm. Why? Because nobody wants to be on the second page of Google. In SEO, quick victories with little effort are uncommon. There are SEO myths out there that will harm rather…
Van Nuys Airport (VNY) in the San Fernando Valley of LA is one of the world’s busiest airports, with 300,000 takeoffs and landings in 2021. But don’t expect to take a commercial flight there. VNY caters to VIP private planes only. Celebrities such as Kylie and Caitlyn Jenner, Kim Kardashian, and Travis Scott call in…
Opinions expressed by Entrepreneur contributors are their own. I love everything about the game of basketball. I love the art, skill and competition of the game, as well as the history and the impact it’s had on our society. But what I love most is the business behind the game of basketball. When I was…
Opinions expressed by Entrepreneur contributors are their own. If you graduated from medical school, completed your residency, became a family physician, and practiced medicine for years, but are asking, now what? Dr. Sunny Smith is a family physician who created a coaching platform called Empowering Women Physicians. She sat down with Jessica Abo to share…
Opinions expressed by Entrepreneur contributors are their own. In recent years, businesses of all sizes have increasingly relied on digital tools and technologies. There has been a rapid increase in adopting the newest trends to enhance productivity and efficiency and improve processes and outputs. In their quest to go digital, many organizations are forced to…