Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often initially believe that niching down is a mistake because their product or service helps “everyone.” So instead, they decide to cast a wide net in hopes of garnering more sales. But for anyone who’s adopted this “forget the niche” mindset, beware. Because you may actually…
Opinions expressed by Entrepreneur contributors are their own. Companies of all sizes have become accustomed to using predictive AI to achieve a range of outcomes, such as anticipating risk, developing new products and forecasting buying behaviors. However, many enterprises are struggling to figure out how to realistically incorporate generative AI into their operations. It poses…
Opinions expressed by Entrepreneur contributors are their own. As a marketer, I love seeing big brands break free from corporate norms and have fun with their marketing. Take Wendy’s, which is well-known for its saucy Twitter personality, or Mailchimp, which uses memes, business discourse and insights on timely trends on its TikTok. Both organizations boldly…
Opinions expressed by Entrepreneur contributors are their own. When my team talks about their favorite times at work, they often bring up United Franchise Group’s World Expo, a conference for employees, executives and franchise owners. It’s three grueling days of workshops, speakers and a trade show; the team is up at 6:00 a.m. each day…
Opinions expressed by Entrepreneur contributors are their own. Some people may have natural leadership abilities, but the hard work combined with that ability creates a true leader. Moreover, good leaders who are willing to do the work of continuous improvement can learn to become great leaders. Here are eight skills that can get you there:…
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Opinions expressed by Entrepreneur contributors are their own. People have shown concern and fear over the representation of Artificial Intelligence (AI) in science-fiction films. Still, the actual state of artificial intelligence differs from the dark visions presented on television. In reality, AI can enrich human lives in an array of aspects. This article aims to…
In the fast-paced and ever-evolving world of finance, staying ahead of the curve is crucial for those aiming to join the ranks of the financial elite. With the constant influx of new technologies and tools, navigating the sea of options can be overwhelming. That’s why we have compiled a comprehensive list of the top 50…
Investing in the stock market can be an intimidating experience. Market conditions are constantly changing, and for some individuals new to the stock market, keeping track of everything, while ensuring actionable results can become a daunting task while building a stable and well-performing investment portfolio. Every few months, thousands of publicly traded companies release financial…
The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. Take a moment to think about this question: What is it about your brand that would make a customer want to do business with you instead of your competitors? A big part of success is that the customer picks…