May 2023

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Airbnb Announces ‘Anti-Party Crackdown’ Ahead of Summer

Staying at an Airbnb this summer? Don’t throw a party — or neighbors might snitch. Airbnb is enacting an “anti-party crackdown” for the second year in a row ahead of the busy summer holiday weekends, which can sometimes draw rowdy crowds. The initiative aims to discourage renters from holding parties in local communities. Airbnb will

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Why Successful Entrepreneurs Understand the Power of Brand Equity

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on brand equity as the deciding factor in consumer decision-making. With 81% of consumers needing to trust a brand before purchasing, it’s clear that startups must prioritize brand equity

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12 Myths and Misconceptions of Affiliate Marketing

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead

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Why You Need a Strong Network of Mentors — and How to Build an Effective One

Opinions expressed by Entrepreneur contributors are their own. The old saying, “It’s not what you know, it’s who you know” is an incredibly vague statement. The assumption behind this statement is that your professional network has the opportunity to supercharge your career prospects, and it’s well-documented that who you choose to spend your time with

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3 Key Strategies That Helped My Business Grow During a Recession

Opinions expressed by Entrepreneur contributors are their own. If there’s a word that perfectly describes the state of the economy in 2023, that must be inflation. Ask any U.S. adult, and they’ll likely be aware of the inflation that has been hitting the American economy since the 2020 global pandemic. Recent studies show that Americans

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Could Your Startup Benefit from Outside Leadership? Look for These 5 Signs

Opinions expressed by Entrepreneur contributors are their own. Running a startup isn’t easy. With a smaller workforce, you may be responsible for growing sales, sustaining your operations, keeping in compliance and many other tasks. And when something goes wrong, you’re often the one that clients and employees turn to for help. So while company ownership

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