Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name that gets people’s attention for the right reasons and encompasses all that a business has to offer. Enter the psychology of branding, a…
Opinions expressed by Entrepreneur contributors are their own. Email marketing works. According to Statista, 49% of people say they like to get promotional emails from brands every week. But while checking their inboxes for offers, there’s a chance your customers and prospects won’t find these emails. If your email list is outdated, or if you…
Opinions expressed by Entrepreneur contributors are their own. Adversity can feel like getting caught in a cold, torrential downpour with nothing but a colander for an umbrella. All you’re left with is a drenched outfit, chills and an infinite bucket of hope that your phone will still work. In today’s fast-paced, ever-evolving world, adversity also…
Opinions expressed by Entrepreneur contributors are their own. The word “engagement” has generated quite a buzz over the past several years. It seems everyone is worried about their customers’ level of engagement and what it takes to keep those levels high, but what exactly is it and how do you best measure it? Put simply,…
Elon Musk is at it again, promoting Dogecoin via Twitter, even though his legal team is seeking to dismiss a lawsuit against the billionaire that accuses him of using his influence to raise and drop the valuation of the cryptocurrency for his own gain. But this time, Musk is offering to give the coin away…
Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you’re likely keeping a close eye on the Federal Reserve and its efforts to cool inflation. It’s natural for business leaders to watch interest rate hikes closely. But despite uncertain forecasts and any banking turmoil, there’s no need to panic. Here’s why: Your business…
Opinions expressed by Entrepreneur contributors are their own. Boldness is an essential trait of successful leadership. Bold leaders dare to challenge norms, take calculated risks and possess the courage to strive for greatness. But the impact of boldness goes beyond just the individual leader and can also be measured. Being bold has a ripple effect…
Few cartoons draw as much of a sense of nostalgia as Snoopy, the adorable dog made famous in “Peanuts.” But now, one dog is going viral after people noticed it shares an uncanny resemblance to the cartoon character. The adorable pooch goes by the name of Bayley the Sheepadoodle (a mix between an English sheepdog…
Opinions expressed by Entrepreneur contributors are their own. Agile has been around for some time, and it’s proven its worth, which is why it’s here to stay. Agile adoption is no longer a luxurious approach that companies may consider; it has become an essential ingredient for success. With over 71% of companies adopting agile methodologies…
Opinions expressed by Entrepreneur contributors are their own. The modern enterprise should be flexible enough that old ideas blend with new ideas. Nowhere is this truer than with the movement of data throughout the enterprise. Data must be organized and managed at the IT level so that users efficiently complete workflows. Conversely, cybersecurity is a…