Opinions expressed by Entrepreneur contributors are their own. Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps increase engagement with the right message at the right time. It makes customers feel valued by addressing them personally.…
He’s one of the world’s wealthiest people (and sometimes the wealthiest), but billionaire Elon Musk also knows how to lose money — and he’s breaking records for it. According to the Guinness Book of World Records, the Twitter owner has officially lost the most amount of money of anyone in history — roughly between $182…
Opinions expressed by Entrepreneur contributors are their own. Patek Philippe, the ultra-luxury watch brand, hasn’t introduced a new watch model since 1999. But that all could be set to change, according to Bloomberg. At the Watches and Wonders fair in Geneva, Switzerland, last week, the President of Patek Philippe & Co., Thierry Stern, said a…
Opinions expressed by Entrepreneur contributors are their own. The challenges that many companies are facing in their hard-line, inflexible approach to returning to the office highlight deeper issues of broken culture, social contract and trust in these companies. For instance, recent reports reveal that Apple has been threatening action against employees who refuse to come…
Opinions expressed by Entrepreneur contributors are their own. As a woman, and after starting my journey to entrepreneurship, one of the questions I asked myself was, “what can I contribute to making a positive impact in society?” I asked myself that question because of some of the challenges I’ve faced so far, as well as…
Opinions expressed by Entrepreneur contributors are their own. Over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an…
Opinions expressed by Entrepreneur contributors are their own. In recent Entrepreneur articles, I’ve been talking about the power of brand storytelling through a three Rs approach and by considering your brand’s social identity. It may be easy to imagine how to tell a brand story in traditional media like TV ads or even print ads,…
Opinions expressed by Entrepreneur contributors are their own. My dad left when I was 11 years old. I watched my mom struggle to pay bills and provide for my sister and me. I decided that I would find a way to help. It wasn’t my first time getting a job, and it definitely wouldn’t be…
Tesla had a turbulent 2022 between falling stock prices and lagging sales amid rising competition. However, the electric vehicle manufacturer reported a record number of deliveries in the first quarter of 2023. In Q1 2023, Tesla produced over 440,000 vehicles and delivered over 422,000, marking a nearly 36% increase in deliveries from the same period…
There’s nothing to be Lovin’ about impending layoffs. McDonald’s confirmed that it would be closing corporate offices temporarily in the U.S. this week ahead of planned job cuts and restructuring, the Wall Street Journal reported. “During the week of April 3, we will communicate key decisions related to roles and staffing levels across the organization,”…