January 2023

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The Dos and Don’ts of Using AI to Write Your Book

Opinions expressed by Entrepreneur contributors are their own. I was so excited! Last week, I spoke with a potential author, who told me that his manuscript should be done in a few days. The kicker? He hadn’t started it yet. I imagined him isolating himself inside a hotel room, pulling a Hemingway in a cabin

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A&W Root Beer Hysterically Trolls M&M’s Over Mascot Retirement

M&M’s made headlines earlier this week when the company announced that it would be “indefinitely” retiring its beloved “spokescandies” mascots in the wake of an uproar over a “women’s empowerment” campaign and the changing of the mascots’ outfits to make them more diverse. Now, other companies are following suit. On the heels of M&M’s reveal,

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How Digital Payments Are Disrupting Our Entire Ecosystem

Opinions expressed by Entrepreneur contributors are their own. Propelled by the shift in consumer behavior boosted by the pandemic, our adoption of contactless and digital payments has accelerated economic change in tangible ways, offering improved traceability, accessibility and security both at home and in developing countries far and wide. The market conditions have further been

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Fixing Your Facebook Ads: How to Create a Strategy That Works

Opinions expressed by Entrepreneur contributors are their own. Every business owner, entrepreneur and social influencer understands the importance of branding and marketing for profitability. If you don’t have eyeballs on your business, you aren’t getting traffic and converting consumers into clients. Still, it isn’t only about getting people to look at your ads or website;

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