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Opinions expressed by Entrepreneur contributors are their own. In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, Alphabet (Google) and Meta (Facebook/Instagram) have lost…
Bed Bath & Beyond said in a filing with the Securities and Exchange Commission (SEC) on Thursday that it is doubtful it could continue operating the business — i.e., the company is staring down bankruptcy. Bloomberg / Contributor I Getty ImagesBloomberg store closing sale in September. Based on “recurring losses and negative cash flow from…
Opinions expressed by Entrepreneur contributors are their own. It’s going to sound controversial, but hear me out: Your metrics and data alone won’t help you reach the next phase for your business. Don’t get me wrong, they play a huge role in growing and scaling your company, but so do other assets that are perhaps…
Cardi B has never been one to hold back on her opinions, and now she has her sights set on her next enemy — Big Lettuce. Getty Images The rapper first took to Twitter this week to complain about the price of groceries, which have gone up due to inflation, supply chain issues, and other…
Opinions expressed by Entrepreneur contributors are their own. Inflation, economic headwinds and supply chain issues have put quick service restaurant (QSR) franchisees in survival mode, forcing many to focus on their current brand or current development extension agreements. Yet, opportunities abound — the recent global health crisis that shuttered many businesses also weeded out oversaturated…
An apparent Twitter hack exposed the personal data from over 200 million Twitter accounts, and that information is easily available on the dark web, according to multiple news reports. NurPhoto / Contributor I Getty ImagesTwitter. The leak reportedly contains a combination of names, usernames, and email addresses. It was posted on the dark web on…
Opinions expressed by Entrepreneur contributors are their own. I co-founded my company in 2009, at the tail end of a recession. My partner and I were selling products rooted in plant-based medicine, and as such, felt compelled to ensure our business gave back to the environment it was benefiting from. But it wasn’t just an…
Opinions expressed by Entrepreneur contributors are their own. Acquiring new customers and retaining existing ones in the technology space is tough. It’s a lengthy sales cycle, competition is stiff, and you’re dealing with decision-makers from up, down and across the organization. And there’s always at least one executive barking that familiar, dogged refrain: “Show. Me.…
In an unbelievable caught-on-camera moment, a woman captured a Texas inmate quite literally escaped a prison vehicle and posted it to TikTok where the video has already garnered over 3 million views. In the clip, a man clad in an orange jumpsuit and handcuffs can be seen sprinting through a parking lot as the woman…
Opinions expressed by Entrepreneur contributors are their own. If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) was considered the Holy Grail of marketing. When done right, it would help marketers understand the value of each…