2022

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Is It Always PR’s Job to Make the Phone Ring?

Opinions expressed by Entrepreneur contributors are their own. Over the last several years, we’ve noticed a trend in client objectives moving away from building a brand towards driving sales, increasing contributions or gaining clicks. It’s more about instant gratification than building a base for longer-term, positive growth. This is often referred to it as “making […]

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5 Outperforming Biotech Stocks with More Room to Run

Thanks to the global COVID-19 vaccination drive and inelastic demand for healthcare, biotechnology stocks have been outperforming the broader markets so far this year. Because this trend will likely continue, we think investing in popular biotech stocks Regeneron Pharmaceuticals (REGN), Exelixis (EXEL), Jazz Pharmaceuticals (JAZZ), Alkermes (ALKS), and Incyte Corp. (INCY) could be wise. Let’s

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How to Innovate Your Brand Through Visual Thinking

Opinions expressed by Entrepreneur contributors are their own. If you’ve heard it once, you’ve probably heard it a thousand times: “A picture is worth a thousand words.” Recent research suggests that visual elements can increase engagement by more than 80%, which makes sense, as we we live in a fast-paced world where we’re constantly bombarded

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How JJ Smith Re-Wrote the Book on Keto by Putting Her Audience First

Opinions expressed by Entrepreneur contributors are their own. While many people start with a career in corporate and then switch to consulting, JJ Smith did the opposite. After consulting in the tech industry for 22 years, she decided to leave in order to pursue her passion: health and wellness. What seemed like a risky move

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