May the 4th Be With You: Quotes on Building an Empire From George Lucas
Not many people can claim they’ve truly shaped popular culture, but George Lucas can. His creation, Star Wars, didn’t just render an entire fictional universe, but also a full-fledged cultural phenomenon. Total ticket sales alone are in the billions, and the franchise has brought more than $32 billion to retailers through related novels, video games and fan projects galore. (One recent project merged Star Wars with the iconic Sgt.…