Yearly Archives: 2022

How to Get People to Think Differently

Opinions expressed by Entrepreneur contributors are their own. For most startup founders, risk-taking is in their blood. After all, you have to have some serious guts to take a small seedling of an idea and turn it into a full-blown business venture — despite all the known risks and failure rates. That’s not necessarily the…

How This Agency Is Using Creativity to Inspire Greatness in Others

Make people feel like they count. That was the task given to FCB Chicago by the city of Chicago for the census and for voter registration. With an estimated one in five eligible voters going unregistered in America, it was no easy task. In the aftermath of the death of Floyd George, protests and marches…

Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Aligned With Your Company’s Goals.

Opinions expressed by Entrepreneur contributors are their own. These days, every business seems to be “going green.” Even Burger King followed the trend back in 2020 but took the ad campaign concept to another level. Remember the fast-food giant’s video featuring time-lapse footage of a Whopper growing vast quantities of mold over a month? While…

I’m a Stay-At-Home Parent and Entrepreneur, and I’m Burnt Out. Here’s How to Avoid the Same Fate.

Opinions expressed by Entrepreneur contributors are their own. Becoming a mom is what led me to become an entrepreneur. I’ve always been career-focused. When I was pregnant with my first child, I told myself I wanted to have a baby and a career. I pictured and planned out a future where my husband and I…

5 Reasons to Launch Your Startup in a University

Opinions expressed by Entrepreneur contributors are their own. Time is inexorable. Pervading everything, it draws our world into the whirlpool of its motion. It seemed only yesterday that first-year students had begun their studies, and now they are facing the last stage of the defense of their thesis, and the door to the new world…

3 Simple Steps to Succeed as a Small Business Leader

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges that small business owners face is also the one biggest thing that will ensure their success: leadership. Regardless of industry, the majority of small business owners I work with have similar backstories: They are good at what they do, they hated their…

Which of These 2 Streaming Giants Makes a Better Play?

The rising demand for captivating content on OTT platforms, integration of advanced technologies to improve video quality and device flexibility, and flexible subscription plans should benefit streaming giants Netflix (NFLX) and Walt Disney (DIS). But which of these stocks is a better buy now? Read more to find out…. shutterstock.com – StockNews Netflix, Inc. (NFLX)…

Your Brand’s Digital Presence is More Than SEO

Opinions expressed by Entrepreneur contributors are their own. Companies employ search engine optimization (SEO) because they want to improve their presence in online searches. However, the truth is that for larger brands—and especially national brands — SEO has little to do with why brands may appear in first-page search results. The central value proposition of…

The 5 Things Gen Z Is Looking for in a Job and Career

Opinions expressed by Entrepreneur contributors are their own. Gen Z has officially taken the place of Millennials as the largest generation. Generation Z includes people born after 1996 and currently encompasses 32% of the global population and 11% of the workforce. And these numbers are rapidly growing — according to ManpowerGroup, by the end of…

Understanding Climate Change Isn’t Just Good for the World — It’s Also Good for Your Career and Business

Opinions expressed by Entrepreneur contributors are their own. If you don’t understand climate change, you’re going to stand out in the business world. And not in a good way. Climate change is affecting everything from running an office, to managing supply chains, to investing. If you want to contribute to charting your company’s path forward,…