Why Media Coverage Is Your Most Powerful Sales Tool

Opinions expressed by Entrepreneur contributors are their own. In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, conversion rates. But this doesn’t happen in a vacuum. Landing sought-after placements is just the first step in a comprehensive campaign to curry excitement. Much like…

Is DocuSign a Wise Addition to Your Watchlist Now?

Shares of eSign service provider DocuSign (DOCU) have gained 16.3% over the past month thanks to its better-than-expected revenue and earnings in the third quarter. Given the uncertain macroeconomic environment, the company expects a slower start to next year. However, its total addressable market (TAM) remains enormous. Therefore, it could be worth adding the stock…

What Is SQL and How Does It Work?

Out of all the programming languages you need to learn in the IT industry, SQL is one of the most important. SQL is so integral to modern big data access and organization processes that it’s never a bad idea to grasp the basics of this language, even if you don’t work in the IT industry.…