The Hottest Franchise Trends for 2023

This story appears in the December 2022 issue of Entrepreneur. Subscribe » Where are the best business opportunities of 2023? We have some ideas. As each year draws to a close, we at Entrepreneur try to envision the year ahead for franchising. To do this, we start with some big questions: What’s happening in the…

A Complete Guide to Outbound Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact. Typically, people associate outbound marketing with outreach channels such as radio advertisements and TV, outdoor banners, telemarketing, print media and direct mail. However, there is also…