No One Would Rent Me a Café In Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have Three Coffee Shops.
This story appears in the December 2022 issue of Entrepreneur. Subscribe » Entrepreneurs can be impatient. When we have a great idea, we want to make it happen now. But I’ve learned that patience — taking time to convince resistant customers, or to prove your concept to dubious investors — can create an outcome much…