What is ‘KN Car?’ 30,000-Plus People Are Reportedly Googling the Question Every Month After the Kia Logo Redesign Last Year

The “KIA” in any other image would probably be less confusing. Courtesy companyThe new Kia logo, which some say looks too much like In January 2021, car manufacturer Kia redesigned its formerly recognizable circular “KIA” logo, which it had in some format since 1994, to a more stylized depiction of the company’s name. But the…

Top 5 Reasons Facial Biometrics Can Help Your Business

Opinions expressed by Entrepreneur contributors are their own. Using a person’s face to authenticate themselves is something that humans have been doing for hundreds of thousands of years. New technological advancements have transformed how we interact with one another, and businesses especially are capitalizing on these advancements to verify identity. Those previous pillars of in-person…

The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty

Opinions expressed by Entrepreneur contributors are their own. The economic climate is, unfortunately, uncertain. Many public relations and marketing firms are anxious about their futures in light of recession forecasts and claims made by experts that we are already formally in a recession. Though many economists think we already are, the National Bureau of Economic…