14 December 2022

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This Is Your Secret Weapon for Better Customer Experience

Opinions expressed by Entrepreneur contributors are their own. Customer experience has become one of the top priorities for organizations, especially as an increasing amount of business moves online. The consumers of today shop with one foot in-store and one foot online, but they expect the same experience across both. It’s a tall order but not

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Ask Yourself These 5 Questions Before Creating Content

Opinions expressed by Entrepreneur contributors are their own. Content marketing is a crucial piece of any high-performing marketing strategy, but too many people set out to create content without first mapping out how it will bring the business results they need. I applaud anyone with a “just do it” mentality, but it literally pays to

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‘Like Using Windows Movie Maker to Edit Hollywood Productions’: One-Time Multibillion Dollar Company FTX Used QuickBooks For Accounting

Call it the millennial-ification of fraud. To the apparent disbelief of the internet, Congress, and a corporate fraud expert, now-disgraced FTX and its affiliated companies — which were once worth billions of dollars — were using QuickBooks for accounting. The company’s new CEO, John Ray, testified as much at a hearing before Congress on Tuesday,

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