Daily Archives: 27 October 2022

Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company’s Failed Response.

Opinions expressed by Entrepreneur contributors are their own. “Adidas does not tolerate antisemitism and any other sort of hate speech… the company has taken the decision to terminate the partnership with Ye immediately,” according to its October 25 news release. That statement conveys a principled and admirable stance against the antisemitism shown by the rapper…

This Guy Did The Same Thing on TikTok for 200 Days Straight to Land His Dream Job on CSI

He’s been absolutely dying for the job. Josh Nalley, 42, a restaurant manager in Elizabethtown, Kentucky, has been playing dead on TikTok as @living_dead_josh to get a job — and he finally got his wish: to play (you guessed it) a dead body on CSI Vegas, according to The Courier-Journal. In his TikToks, Nalley dies…

Your Fear Is Lying to You. Here Are 3 Steps to Overcome It.

Opinions expressed by Entrepreneur contributors are their own. I recently shared the stage with comedian, actor, writer, and marine veteran Rob Riggle. Rob is a good friend of mine. In fact, we’ve fished, golfed and vacationed together for years now. But walking onto that stage with him to have a casual conversation in front of…

Salespeople Need to Think of Themselves as Providers, Not Partners. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. In a typical commercial transaction, the buyer controls the money, which means they own the power in the relationship. Salespeople have tried to improve their leverage by using the word “partner” instead of customer or client. In doing so, some reps have forgotten they still have the…

How Product Launch Strategies Help Businesses Determine If They Are Ready to Enter the Market

Opinions expressed by Entrepreneur contributors are their own. Most business owners want to quickly launch a new digital product and achieve instant market success. In practice, enchanting growth hacking is the result of hard and long-term marketing activities. How relevant is a product launch strategy? How can you use it to check whether your business…

Miss USA President Suspended Over Accusations That 2022 Pageant Was Rigged

Beauty pageants always bring the drama, but the latest scandal to hit the Miss USA stage is about more than fighting over a crown. Instagram via @rbonneynola Miss USA President Chrystle Stewart and her company, Miss Brand Corporation, have been suspended until further notice by the Miss Universe Organization following accusations that the 2022 Miss…

How To Maximize Returns in Franchise Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources,…

The Elon Musk Deepfake Was a Joke. But More Celebrity Face Fakes Could Be Coming

Deepfakes have become several things — vehicles of misinformation, jokes, an underappreciated art form — but there’s one thing that could make them very attractive to marketers: It’s probably cheaper than hiring a celebrity for your video. Edward Webb I Wikimedia Commons This is why, according to the Wall Street Journal, they are becoming more…

How Your Identity Is Tied to Your Mental Health — and How Innovative Technology Can Help Protect Both

Opinions expressed by Entrepreneur contributors are their own. The past few years have been devastating for mental health. We can blame it on social media, Covid-19, war, climate change fears or even a growing dependency on dangerous and over-prescribed pharmaceuticals — the fact remains that mental health around the globe is in the midst of…

6 SEO Myths Every Business Owner Should Ignore

Opinions expressed by Entrepreneur contributors are their own. Let us be honest, every business owner tries to keep up with the ever-changing Google algorithm. Why? Because nobody wants to be on the second page of Google. In SEO, quick victories with little effort are uncommon. There are SEO myths out there that will harm rather…