Daily Archives: 30 June 2022

What Colors Should You Use For Your Personal Brand? (and Why It Matters)

Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite and closing bigger deals? The first step…

Why ESG Storytelling Matters to Companies of All Sizes

Opinions expressed by Entrepreneur contributors are their own. The rise of environmental, social and governance (ESG) has set the new gold standard of corporate leadership, especially for listed companies. In one global survey conducted in December 2020, it was found that 88% of global public companies have ESG initiatives in place, followed by 79% of…

6 Essential Elements of Getting More Customers

Opinions expressed by Entrepreneur contributors are their own. There’s no one way to get customers. It should be a multi-faceted approach, not only for the near future, but also to create enough inbound traffic so that two years from now, having taken the right actions today, your offerings practically fill themselves up. This is why…

3 Things Startup Founders Should Have Learned From the Pandemic

Opinions expressed by Entrepreneur contributors are their own. Let me set this straight: The pandemic is not over. People still die from Covid, they still get seriously ill, and societies are still forced into lockdowns. It’s not over until the WHO says it is; there might still be new dangerous variants, and we may look…

3 Powerful Ways to Unleash Your Inner Wonder Woman in Business

Opinions expressed by Entrepreneur contributors are their own. If there’s one iconic symbol of feminine power that most businesswomen can relate to, it’s Wonder Woman. Not only is she strong, perseverant and determined to make a positive mark on the world, but she also embodies other qualities that make her a true role model to…

Why Social Media Platforms Are Adopting Ecommerce as a Saving Grace

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that social media platforms make the vast majority of their revenue through selling targeted advertising. In 2021, Meta (formerly Facebook) generated $117.93 billion in revenue, the majority of which — $114.93 billion — came from ads. However, although this model might have worked for…

Free Webinar | July 19th: Building Products That Matter with GoodRx CEO Doug Hirsch

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the U.S. healthcare system is a source of endless aggravation, with many unable to afford the high cost of medical prescriptions. For the next episode of our Leadership Lessons series, host Jason Nazar talks with Doug Hirsch, co-founder & co-CEO of GoodRx (NASDAQ:…

1 Retail Stock to Pick Up and 1 to Avoid

Soaring Inflation and supply chain disruptions have significantly dampened the retail sector’s growth this year. Amid slowing consumer demand, we think investors should invest in Walmart (WMT) since it possesses enough fundamental strength to withstand an economic downturn. On the contrary, Honest Company (HNST) should be avoided now, given its bleak growth prospects. Read on…

How to Recover From a Failed Strategy

Opinions expressed by Entrepreneur contributors are their own. No one sets out to have a bad strategy, but sometimes things don’t go as you expected, and they can be off track before anyone realizes it. We often run into pitfalls and roadblocks that we just can’t seem to get around. Then, suddenly, we find ourselves…

One of America’s Richest Women Took Zero Outside Investors. Here’s How Aviator Nation Founder Paige Mycoskie Did It.

Opinions expressed by Entrepreneur contributors are their own. Aviator Nation, a high-end clothing brand founded in Southern California, is known for its comfortable, colorful garb and laid-back, ’70s flair. Founder Paige Mycoskie started the brand in her Venice Beach garage in 2006 and has since expanded to 17 retail locations. A-listers like Reese Witherspoon, Jay…